Growth Marketing | Project Management | Creative Strategy | Content Creation | Campaign Management | Data Analysis | CRM & Email Marketing
Retention-Driven Growth Through Smart Marketing Stategies
I am a creative, data-driven marketing specialist with over 5 years of experience in marketing spanning multiple industries: healthcare and education, luxury travel, events and the legal sector. I specialise in campaign management and creative strategy, using data insights to inform strategy and content planning. I have project managed multiple projects around CRM and email marketing to drive growth and measurable increases in KPIs.
Passionate about uncovering the ‘why’ behind every campaign, I focus on optimising the user journey, blending creativity with analytics to deliver compelling brand experiences that align with both audience needs and business goals, ensuring measurable impact and purpose.
A thought leadership blog written in collaboration with Learna's ad partner Locum's Nest. This piece aimed to raise brand awareness, drive engagement, and position Learna as a forward-thinking education provider.
Read ArticleCase study highlighting the success story of Marc Woods, a Gastroenterology researcher, showcasing the real-world impact of Learna's courses.
Read Case StudyArticle announcing Learna's partnership with the University of Wolverhampton, expanding educational opportunities for healthcare professionals.
Read ArticleInformative article explaining the differences between various postgraduate qualifications, helping prospective students make informed decisions.
Read ArticleArticle highlighting the critical importance of specialized education in women's health to address gender disparities in healthcare delivery.
Read ArticleAnnouncement article introducing the UK's first Postgraduate Certificate in Thyroid Medicine, highlighting its unique curriculum and benefits.
Read ArticleStudent success story showcasing the transformative impact of Learna's courses on medical professionals' careers.
Read ArticleProfile article introducing Dr. Anish Kotecha, Learna's Director of Education, highlighting his expertise and vision for medical education.
Read ArticleExpert profile showcasing the Public Health programme leader, their background, expertise, and approach to teaching.
Read ArticleArticle highlighting the importance of personalized approaches in obesity treatment, drawing on expertise from Learna's specialist courses.
Read ArticleCrafted compelling product pages for various courses including Women's Health, Medical Education, and Critical Care, effectively communicating their value proposition to prospective students.
Working at WCVA
PR piece highlighting the Volunteering Spirit Wales project, focusing on developing event volunteering opportunities and improving volunteer experiences.
Read ArticleWorking at Learna Ltd
PR piece published in Health Tech Digital discussing the freebirthing trend and its implications for healthcare professional training and development.
Read ArticleYear-end campaign highlighting key achievements and statistics for Learna, fostering a sense of community and celebration among students and faculty.
Watch on YouTubeIntroductory video showcasing Learna's Women's Health programmes, featuring interviews with Programme Leaders and addressing common questions from prospective students.
Watch on YouTubeShort motivational video promoting the transformative potential of Learna's courses for healthcare professionals' careers.
Watch on YouTubeVideo showcasing WCVA's commitment to the #iwill campaign for youth social action in Wales.
Watch on YouTubeVideo introducing the VSW toolkit for effective event volunteer management across Wales.
Watch on YouTubeVideo guide on best practices for supporting and engaging event volunteers to ensure successful outcomes.
Watch on YouTubeVideo showcasing the real-world impact of the Volunteering Spirit Wales project on communities and event organizers across Wales.
Watch on YouTubeVideo highlighting the practical impact of the VSW toolkit on improving event management and volunteer experiences throughout Wales.
Watch on YouTubeVideo exploring the importance of diversity and inclusion in event volunteering to create more accessible and representative experiences.
Watch on YouTubeStrategic review video highlighting WCVA's vision, mission, and future plans for supporting the voluntary sector in Wales.
Watch on YouTubeSouth Wales, UK
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