Althea Cooley

Growth Marketing | Project Management | Creative Strategy | Content Creation | Campaign Management | Data Analysis | CRM & Email Marketing

About Me

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Digital Marketing & Campaign Specialist

Retention-Driven Growth Through Smart Marketing Stategies

I am a creative, data-driven marketing specialist with over 5 years of experience in marketing spanning multiple industries: healthcare and education, luxury travel, events and the legal sector. I specialise in campaign management and creative strategy, using data insights to inform strategy and content planning. I have project managed multiple projects around CRM and email marketing to drive growth and measurable increases in KPIs.

Passionate about uncovering the ‘why’ behind every campaign, I focus on optimising the user journey, blending creativity with analytics to deliver compelling brand experiences that align with both audience needs and business goals, ensuring measurable impact and purpose.

My Portfolio

Copywriting

Mindful Learning: Reflective Practice as a Tool for Growth

A thought leadership blog written in collaboration with Learna's ad partner Locum's Nest. This piece aimed to raise brand awareness, drive engagement, and position Learna as a forward-thinking education provider.

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Marc Woods: Gastroenterology Researcher

Case study highlighting the success story of Marc Woods, a Gastroenterology researcher, showcasing the real-world impact of Learna's courses.

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Learna Partners with University of Wolverhampton

Article announcing Learna's partnership with the University of Wolverhampton, expanding educational opportunities for healthcare professionals.

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PGDip vs Masters: Differences Between Postgraduate Qualifications

Informative article explaining the differences between various postgraduate qualifications, helping prospective students make informed decisions.

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Gender Disparities: Importance of Women's Health Education

Article highlighting the critical importance of specialized education in women's health to address gender disparities in healthcare delivery.

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Introducing Thyroid Medicine Certificate

Announcement article introducing the UK's first Postgraduate Certificate in Thyroid Medicine, highlighting its unique curriculum and benefits.

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Opening a New World in Your Medical Career

Student success story showcasing the transformative impact of Learna's courses on medical professionals' careers.

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Meet Our Education Director: Dr. Anish Kotecha

Profile article introducing Dr. Anish Kotecha, Learna's Director of Education, highlighting his expertise and vision for medical education.

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Meet the Expert: Public Health

Expert profile showcasing the Public Health programme leader, their background, expertise, and approach to teaching.

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Personalised Treatment Plans in Obesity & Weight Management

Article highlighting the importance of personalized approaches in obesity treatment, drawing on expertise from Learna's specialist courses.

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Course Product Pages

Crafted compelling product pages for various courses including Women's Health, Medical Education, and Critical Care, effectively communicating their value proposition to prospective students.

PR

Volunteering Spirit Wales: Developing the Potential of Event Volunteering

Working at WCVA

PR piece highlighting the Volunteering Spirit Wales project, focusing on developing event volunteering opportunities and improving volunteer experiences.

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Freebirthing Trend Spotlights Urgent Demand for Healthcare Professionals

Working at Learna Ltd

PR piece published in Health Tech Digital discussing the freebirthing trend and its implications for healthcare professional training and development.

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Events

Luxury Ski Chalet

Best Practice London

Hosted Learna's stand at Best Practice London, showcasing university-accredited qualifications to healthcare professionals.

London, UK
Luxury Ski Chalet

Luxury Ski Chalet Management

Managed the operations of a luxury ski chalet in Meribel, ensuring exceptional guest experiences.

Meribel, France
Bayside Brunch

Bayside Brunch at Coffi Co

Worked as an event hostess meeting and greeting guests, providing Prosecco and cocktail service.

Cardiff, Wales
Club Brunch Christmas

Club Brunch Christmas Events

Served as an event hostess as part of a team for Club Brunch Christmas-themed events.

Cardiff, Wales
Club Brunch Rooftop

Club Brunch Rooftop Parties

Worked as an event hostess for rooftop parties at the Botanist in Cardiff.

The Botanist, Cardiff
Cardiff University Open Day

Cardiff University Open Day

Provided event support, directing and speaking with prospective students and parents about university opportunities.

Cardiff University
National Museum Wales

Volunteer Coordinator at National Museum Wales

Coordinated volunteer activities and events at the National Museum Wales, including the annual volunteers Christmas party.

National Museum Wales
St Fagan's Museum Events

St Fagan's Museum Large Scale Events

Managed volunteer teams for major events including St Fagan's Food Festival (15,000 visitors), Halloween Nights, and Christmas Nights.

St Fagan's Museum, Cardiff

Video Projects

Learna Wrapped

Year-end campaign highlighting key achievements and statistics for Learna, fostering a sense of community and celebration among students and faculty.

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Women's Health Intro Video

Introductory video showcasing Learna's Women's Health programmes, featuring interviews with Programme Leaders and addressing common questions from prospective students.

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1 Year From Now

Short motivational video promoting the transformative potential of Learna's courses for healthcare professionals' careers.

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WCVA's #iwill pledge

Video showcasing WCVA's commitment to the #iwill campaign for youth social action in Wales.

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Volunteering Spirit Wales Toolkit

Video introducing the VSW toolkit for effective event volunteer management across Wales.

Watch on YouTube

Supporting Volunteers at Events

Video guide on best practices for supporting and engaging event volunteers to ensure successful outcomes.

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Impact of VSW Project

Video showcasing the real-world impact of the Volunteering Spirit Wales project on communities and event organizers across Wales.

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Impact of VSW Toolkit

Video highlighting the practical impact of the VSW toolkit on improving event management and volunteer experiences throughout Wales.

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Diversity at Events

Video exploring the importance of diversity and inclusion in event volunteering to create more accessible and representative experiences.

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WCVA Strategic Review

Strategic review video highlighting WCVA's vision, mission, and future plans for supporting the voluntary sector in Wales.

Watch on YouTube

Social Media

Software Expertise

Project Management

  • Trello
  • Monday.com
  • Jira

Video Editing

  • Adobe Premiere Pro
  • CapCut

Graphics

  • Canva
  • Photoshop
  • InDesign
  • Adobe Express

Email Marketing

  • Active Campaign
  • Mailchimp
  • Vuture

CMS

  • Contentful
  • WordPress
  • Umbraco

Social Media

  • Metricool
  • Later
  • Hootsuite

Analytics

  • GA4
  • Google Sheets
  • Search Console
  • SEMRush
  • AdWords

AI Tools

  • ChatGPT
  • Gemini
  • Claude
  • Jasper

Testimonials

"Althea is an outstanding marketeer - creative, hardworking, and detail-oriented. She has a real talent for crafting compelling copy and combines this with a strong analytical mindset, excelling in the data-driven and technical aspects of digital marketing. Her ability to balance creativity with precision makes her a rare asset, and I wouldn't hesitate to hire her again. Any marketing team would be lucky to have her."

Client

Kirsty Betteridge

Head of Marketing, Learna | Diploma MSc

"Althea is a pivotal figure within Learna's Marketing Team. Her command of email marketing automation, particularly within ActiveCampaign, has yielded tangible results, significantly boosting engagement and conversion rates across our channels. Althea's strategic approach and meticulous execution have thoroughly overhauled our automated campaigns.

Beyond her technical proficiency, Althea excels as a copywriter and proofreader. Her compelling product page copy consistently captures our brand voice and resonates with our audience, directly contributing to increased sales. Her sharp eye for detail ensures that all marketing materials are polished and error-free.

Althea is a collaborative and supportive team member, readily sharing her expertise and motivating her colleagues. As a senior figure, she provides invaluable guidance, fostering a positive and productive environment. Her mentorship has been instrumental in developing the skills and confidence of the team.

Althea's proactive nature and positive energy make her an exceptional asset. Any organisation seeking a highly skilled and results-oriented marketing professional would be fortunate to have her on their team."

Client

Toby Gisborne

Senior Marketing Executive, Learna

"I was a key worker on the ActiveCampaign project with Althea. I worked on the technical aspects of the implementation.

During the project, I observed Althea plan and implement different aspects of the automations, improve the email templates and improve the contact listing structure. This included, implementing emails into automations, remaking all the email templates, deleting old lists and creating new lists. This was conducted with careful attention to the quality of the emails, accuracy of automations and the importance of existing contacts.

I was impressed with how Althea dedicated herself to completing the project in a timely manner. She adapted to ever changing timelines and overcame any obstacles that was put in her way.

I believe the project was a success and it was professionally managed throughout. I have full confidence in Althea being able to continue succeeding with this work in the future."

Client

Dominic Silva

SEO and Marketing Tech Specialist, Learna | Diploma MSc

"Althea is an exceptional team member and a brilliant young digital marketer. Althea possesses all the qualities that make her a digital superstar. Her enthusiasm, quick learning ability, and resourcefulness have been an asset to our team.

Althea's dependable nature and eagerness to take on new challenges have been invaluable to our projects. She is always willing to learn and grow her knowledge of new technology, which enables her to bring innovative ideas to the table. Althea is not afraid to take the initiative and is comfortable with taking ownership of digital projects.

In addition to her marketing skills, Althea is an excellent content writer and skilled designer. She has the ability to create engaging and visually appealing content that resonates with our audience. Her attention to detail ensures that every project is executed to the highest standard.

Overall, Althea is an indispensable member of our team, and we are lucky to have her. She has all the qualities of a digital superstar and continues to inspire us with her hard work, dedication, and expertise."

Client

Sree Subramaniam

Senior Digital Marketing Manager, Ince Gordon Dadds

Contact Me

Location

South Wales, UK

Email

altheacooley1@gmail.com